1Construction
The leaf is lifted from the upper left of the original K, exactly as it is. Its width becomes the unit L for the whole system. Nothing is redrawn, only measured.
You already have the K, the leaf, the brand concept and most of the content. What is missing is the system that ties it all together. Below are two sample pages of your company profile and a first rule sheet for the leaf, built only from your public brief.
Your logos are not public, so every mark on this page is a schematic placeholder. Your original K and leaf replace them in the project, unchanged.A4 portrait, Scandinavian and calm: warm paper white, one deep fjord green, a lot of air and strong typography. Written for investors, partners, corporations and institutions.
Keeada is a Swedish founded innovation and entrepreneurship group developing companies, digital platforms and practical solutions that improve people's lives, strengthen organisations and create economic and social impact.
Intro text and sectors are taken word for word from your brief. Grey green highlights mark placeholder text that your material replaces.
The leaf is not a decoration you place on top of a logo. It is a shape taken from the K and carried into every company mark as negative space, the way SoftMed already does it.
The leaf is lifted from the upper left of the original K, exactly as it is. Its width becomes the unit L for the whole system. Nothing is redrawn, only measured.
Keep at least 1 L free on every side. Proposed minimum: 12 mm high in print and 48 px on screen. Below that the leaf cut closes up, so a solid version is used.
Each company mark gets the same leaf as a cut out where its letter has a natural counter or curve: inside the upper bowl of the S, inside the top stroke of the C. Same size relation, same angle.
SoftMed and Clickinn are shown as schematic letters only. Your real marks replace them.
Proposed colour roles for the sample. In the project they are matched to your existing brand colours.
You send logos, brand references and content. I map them into a page plan of 12 to 16 pages and we agree on it in one kickoff call during your working day.
Typography, colour roles, a small graphic language and the leaf integration rules, with examples for Keeada, SoftMed and Clickinn, collected in concise brand guidelines.
The full company profile, two rounds of revisions, then print ready and screen PDF, editable source files and commercial usage rights.
First full draft within 5 working days after I receive your material, final delivery well inside your two to three weeks.
I use AI tools for layout and visual drafts, which keeps delivery fast and the price fair. Every page and every rule is checked and finished by me. I work from Austria in Central European business hours, the same working day as Sweden.
No. The original K and the leaf stay exactly as they are. The work is about rules, consistency and how future marks use the leaf.
Editable source files in a format we agree on at the start, chosen so your team can update text, figures and pages later without me.
You do. Commercial usage rights for the final approved work are included in the price.
Your own images come first. Where something is missing, I suggest licensed imagery and only use it after your approval.
Yes, gladly. The guidelines are built so new companies and presentations fit in quickly, which keeps follow up work small and predictable.
Any time during the Central European working day, which is also your working day in Sweden.